As part of Fresnel’s initiative to leverage its current IP and human capital across developing markets to create additional value, the Perpetual Sports Network recently joined the Fresnel Growth Capital portfolio of companies. Founded by professional basketball player and coach Reggie Jordan and sports-industry veteran David Glynn, Perpetual is focused on Name, Image, and Likeness opportunities.
Torus and Cipherium’s technology team and Blue Creative Group’s veteran content developers have combined a Blockchain Smart Contract Platform, a full-stack Content Hub, and a Subscription App. Bringing together these portfolio assets as a singular solution creates value and revenue by protecting all stakeholders—athletes, colleges and universities, partners, and sponsors—helping young people play an active role in building their future, and providing turnkey opportunities to monetize NIL.
At the heart of the content hub is the mobile content app developed with leading sports technology company Venuetize. This content hub will feature unique, custom-produced content focusing on the athlete as the brand. The hub is also connected to Perpetual Sports Network’s proprietary blockchain smart contract platform, a key component to protecting the athlete, providing secure levels of transparency, and additional elements of compliance tracking for colleges and universities. These three pieces come together as a single, integrated solution to protect the athlete, build their future, and provide athletes with new NIL opportunities.
On the first day that an athlete signs with Perpetual, the Content Studio will kick off a content plan that includes robust video storytelling produced by Blue’s team of action sports and documentary experts, long-form journalism stories that are unique to each athlete, and social-media content that will share the collegiate experience of each athlete with an audience. Employing Venuetize’s extensive experience in developing mobile platforms for specific teams, leagues, and venues, the Perpetual Sports Network app is designed to host the unique content within a subscriber channel. Subscription revenue then flows to the athlete via the company’s digital ledger platform. The guidelines of the digital ledger are pre-loaded to parallel any legal, college, or university regulatory parameters as well in an effort to reduce any additional hindrance on athletic departments.
This mobile experience is designed to allow for the organic integration of paid ads and sponsored content, delivering yet another channel to generate revenue for the athlete or collegiate institution and the company itself. Additional media revenue channels include events, email campaigns, third-party audience purchasing plans, and a consumer-facing, fan-centric website. Creating a media enterprise around the athlete versus creating a platform to aggregate the athlete-specific content allows Perpetual Sports Network to build lasting value for an athlete and the company.
“Coming together with a singular solution bridging technology and unique studio-level content will create value by protecting the athlete, building their future, and providing turnkey opportunities to monetize their NIL within the rules engine of the final legislation,” said David Glynn, Perpetual Sports Network president.” At this writing, athlete recruitment is underway, the app prototype is complete, and is scheduled to go live February 4, 2021. For more information, visit Perpetual Sports Network.