Tring’s mission to use technology to help retailers understand their customers better has never been more important. The pandemic has affected the way consumers around the world approach shopping through brick-and-mortar locations, curbside and local delivery, as well as online, so investing in data collection and analysis is quickly becoming smart strategy for everyone, and in fact may become a key to understanding the market as supply chains become less reliable. “Predictive analytics are fast becoming a must-have tool for retailers,” says Andrew Casson. “Retailers have rarely had to buy their stock so efficiently, but having a deeper understanding about what drives demand will allow them to carry what their customers want and dial in the value of shelf space, maximizing their ROI.” Stay tuned for more exciting updates.