Peter is a senior consumer and business professional with a passion for retail and consumer analytics. As the former Director of Business Insights for Ahold USA, Peter is proficient in synthesizing disparate consumer, marketplace and brand intelligence to guide clients towards future opportunities as well as demonstrate how these translate into success for the business. Peter is a subject-matter expert in primary consumer research, strategic planning and assessment, promotion evaluation and sales forecasting. He has a deep history in retail as well as Consumer Packaged Goods companies such as Gillette, General Foods and Quaker. Peter is currently supporting The Fresnel Companies and Digital Latitude as Chief Data Analyst working with the Department of Defense – DECA/ Defense Commissary Agency.